Using Email to Communicate With the Team’s Parents (Part One)
By Doug Abrams
Community youth sports programs and their coaches increasingly seek to maintain open lines of communication with parents before, during, and sometimes even after the season. The term “transparency” is in vogue in politics lately, and transparency also remains essential in community sports. Without substituting for ongoing face-to-face communication with parents individually or as a group, email can provide coaches a convenient, effective way to share explanations and observations.
This column presents several of the emails that I, as head coach, sent to the parents on our mid-Missouri Squirt hockey team for 9-10-year-olds a few years ago. We played in an eight-team “house gold” league (the higher Squirt house league) against St. Louis-area house teams. The season ended with playoffs and a State Championship Series.
Before the first pre-season practice session, I told the parents that I would email them a day or so after many practices and games to report what the coaches said to the players in the locker room, on the ice, and on the bench. I sensed that the parents would reinforce our messages about teamwork, fair play, 100% effort, and similar values if we coaches took the lead.